Designer and global style icon, YOON, has brought a fresh vision to the fashion industry with her streetwear-style, pop art-inspired apparel and jewelry lines. She and her partner, VERBAL, founded AMBUSH®, an experimental jewelry line that launched in Japan in 2008 to instant fanfare with celebrity musical artists. Evolving to offer unisex ready-to-wear collections, the brand made its Paris debut in 2015 and propelled YOON onto the list of Business of Fashion’s Top 500 people influencing the global fashion industry. In 2018, the same year AMBUSH® debuted at Amazon Fashion Week in Tokyo, YOON was named as Jewelry Director for Dior Men.
In 2022, AMBUSH® embarked on its first runway show at Milan Fashion Week. Always pushing further in her creative ambitions, YOON has led AMBUSH® through multiple high-profile collabs, and has also been tapped to design items for brands including Bulgari, Converse and Beats by Dre.